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AI Frontiers: Privacy Challenges, Ad Innovations, and the Future of Shopping
Exploring Microsoft’s Copilot+ Recall, AI-Driven Advertising, and the 2030 Customer Experience
Steve Kaplan
May 24, 2024
Hello, innovators and digital pioneers! 👋
Welcome to another thrilling edition of The DTC AI newsletter, where we explore the latest breakthroughs and insights in the world of artificial intelligence. Get ready for a journey through the cutting-edge developments that are shaping our future! 🚀
🌟 Our essential revelation this week uncovers a potential privacy nightmare with Microsoft’s new Copilot+ Recall feature. It’s a double-edged sword, bringing incredible convenience at the cost of privacy concerns.
For the advertising aficionados 💎, discover how Media Buy AI is set to revolutionize your advertising strategies. This could be the game-changer you've been waiting for to supercharge your campaigns.
Ever wondered what shopping will look like in 2030? 💼 We delve into opinions on how AI and the Internet of Things will redefine the customer experience, making it more personalized and seamless than ever.
And finally, for the tech enthusiasts 📘, our AI tutorial on tabZ.ai will show you how to make your browser tabs not only usable but also beautiful. It’s a small tweak with a big impact on your productivity.
As we dive into these fascinating topics, remember, every discovery and innovation is a step towards a smarter, more connected world. Join us on this exciting journey and let’s explore the future together! 🌟🚀💡
Today’s Topics
🌟Essential Revelation Microsoft Copilot+ Recall feature 'privacy nightmare'.
💎Revolutionize Your Advertising with Media Buy AI.
💼AI in eCommerce Opinions Shopping in 2030: How AI and the Internet of Things Will Redefine the Customer Experience
📈3 AI Tools to Make Your Work Easier
🤖AI in Technology Google’s AI search will have more ads than expected
🐉AI Generated Images: Brands to Heroes: AI's Epic Transformation!
📊An Exceptional Content 5 Pitching Tips For Your Business Successfully – Building Connections
📘AI Tutorial tabZ.ai - Make Your Browser Tabs Usable & Beautiful
🌟Essential Revelation
The UK data watchdog says it is "making enquiries with Microsoft" over a new feature that can take screenshots of your laptop every few seconds.
Microsoft says Recall, which will store encrypted snapshots locally on your computer, is exclusive to its forthcoming Copilot+ PCs.
But the Information Commissioner's Office (ICO) says it is contacting Microsoft for more information on the safety of the product, which privacy campaigners have called a potential "privacy nightmare".
Microsoft says Recall is an "optional experience" and it is committed to privacy and security.The UK data watchdog says it is "making enquiries with Microsoft" over a new feature that can take screenshots of your laptop every few seconds.
Microsoft says Recall, which will store encrypted snapshots locally on your computer, is exclusive to its forthcoming Copilot+ PCs.
But the Information Commissioner's Office (ICO) says it is contacting Microsoft for more information on the safety of the product, which privacy campaigners have called a potential "privacy nightmare".
Microsoft says Recall is an "optional experience" and it is committed to privacy and security.
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💼AI in eCommerce
An imaginary purchase of sunglasses is the opportunity to reflect on how technology is rapidly changing the experience of consumers
It's 2030 and Becky wants to buy new sunglasses. "Hi Alexa, I'd like new sunglasses. Which ones do you recommend?". Today in Italy, 30.6% of internet users already use a virtual assistant like Alexa or Google Assistant every week (meltwater2024). Alexa, analyzing her owner's preferences, style and budget, suggests different options worn by top influencers and shows them to her on her smart TV. Becky puts on her smart glasses (the growth of these devices is expected to go from $5.66 million in 2022 to $12.40 million by 2030) and navigates through virtual showcases projected on the walls in her room. An AI-based chatbot provides her with information on various models' features, prices and customer reviews. Juniper Research points to an increase in the global spending for chatbots, from $12 million (2023) to $72 million (2028), so that by 2026, it's estimated that more than 150 million voice assistants will be in use the US. Choosing is difficult, because Becky is unsure about the comfort of the models proposed and goes to a physical store to try on some of the sunglasses.
Artificial intelligence (AI) has become so sea
mlessly integrated into our day to day lives, you may not even notice when you’re using it. From asking Siri for a song to following Waze on your way to work, AI is redefining the way we communicate, work and play.
The retail sector is one industry that has been transformed by the rise in AI technology. The e-commerce industry achieved a record $5.7tn in sales in 2022, accounting for 20 per cent of all retail sales around the world.
And while some of the AI functionality has become ingrained in the way we shop, such as online chatbots offering purchasing support, or the behind-the-scenes roles of inventory management and supply chain networks, the really thrilling transformations are taking place in the form of experiential retail.
📈3 Trending AI Tools to Supercharge Your Productivity
ElevenLabs- ElevenLabs is an American software company developing natural-sounding speech synthesis and text-to-speech software, using artificial intelligence and deep learning.
Northbeam- Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.
Castmagic- Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post-production process and optimize content output
🤖AI in Technology
AI Overviews will have ads above, below, and within AI-generated search results.
Advertisers will get a front-row seat to Google’s generative AI search features.
AI Overviews will have ads above, below, and within AI-generated search results, Rachel Melgaard, Google’s director of global search, said on Tuesday at a press roundtable ahead of the company’s Marketing Live event.
The additional updates to generative-AI powered search results stand to bolster Google’s already massive search advertisement business, which is under pressure from AI-powered competitors and a major antitrust case. Last quarter, Google’s search business brought in more than $46 billion in revenue last quarter, beating expectations.
Meta dismissed thousands of employees in 2023, which Mark Zuckerberg dubbed the “year of efficiencies.”
But when a machine-learning glitch misappropriated hundreds of millions of dollars from Meta advertisers, even those who spent millions or tens of millions of dollars on the platform per year had little recourse aside from contacting a chatbot AI (which fixed a grand total of zero problems across tens of thousands of accounts).
Meta has lost the pulse of its customer base, and it doesn’t care much. (The people they’d complain to were fired.)
Google advertisers, meanwhile, have fretted since the company launched a paid account service tier in August, shunting more default free services to AI. The feedback is dismal, but the AI train doesn’t stop for that. Search Engine Land reports Google has big plans to expand AI’s role in customer service in 2024.
🐉AI-GENERATED IMAGES
Brands to Heroes: AI's Epic Transformation!
📊 5 Pitching Tips For Your Business Successfully – Building Connections
You’ve been at a networking event or scrolling through your social media feed, and someone is trying to sell you something. The pitch is aggressive and impersonal, putting you off rather than intrigued. You long for the freedom to connect with others without the pressure of sales tactics looming over every interaction. What if we told you that there’s a better way? A way to share your passion and expertise with others while forming genuine connections and Pitching Tips that can help grow your business organically.
In this article, we’ll explore five Pitching Tips for shifting your approach from pitching to sharing. By focusing on authenticity, transparency, and engagement, you’ll be able to showcase your expertise without alienating potential clients or collaborators. Let’s dive into these strategies to create meaningful connections and achieve the freedom in communication you desire.
📘AI TUTORIAL
tabZ.ai - Make Your Browser Tabs Usable & Beautiful
Transform your browser tabs into a functional and aesthetically pleasing workspace with tabZ.ai. Our tool not only organizes your tabs efficiently but also enhances their appearance, making your browsing experience both productive and visually appealing.