Hey eCommers,

Hope you're ready for another exciting dive into our digital world! Today, we're unveiling the magic behind Zoom's latest AI features 🌟 and tapping into some stellar growth strategies for all you DTC eCommerce enthusiasts 💎. Ever wondered about AI's role in current marketing or how it could paint a canvas inspired by the legendary Christopher Nolan? We've got those answers and more 🐉. Plus, for those keen on learning, we've included a step-by-step guide on OpenAI's fresh Canva integration 📘. So, grab your favorite brew ☕, and let's embark on this insightful journey together. As always, we're thrilled to have you with us for another Awesome edition.

Welcome back to "The DTC AI”.

Enjoy the read!

Today’s Topics

• 🌟Essential Revelation Zoom Unveils New AI Companion Features

• 💎How You can Grow your DTC eCommerce Business

• 💼AI in eCommerce

• 📈3 AI Tools to Make Your Work Easier

• 🤖AI in Technology

• 🐉AI Generated Images: Digital Synthesis: AI-Rendered Visions of a Christopher Nolan-Influenced Fantastic Four

• 📊An Exceptional Content Facebook Ads Shopify E Commerce – Driving Sales and ROI

• 📘AI Tutorial OpenAI brings Canva plugin to ChatGPT: Here’s how to use

🌟Essential Revelation

Zoom Unveils New AI Companion Features

This week, Zoom announced its new AI Companion, a suite of generative AI (GAI) tools available at no additional cost to paid Zoom subscribers. Zoom’s first GAI features, then called Zoom IQ, were introduced in June 2023 on a free trial basis to select customers. Those features, Team Chat Compose and Meeting Summary, aim to provide more efficient ways for people to participate in or catch up on meetings. Zoom says it will gradually release a “significant expansion” of upgraded GAI features in the coming months. The company adds that AI Companion will operate across the entire platform—starting with Meetings, Team Chat, Phone, Email and Whiteboard. The company has additional features on its roadmap but did not disclose specific timing and functionality for them.

💎How You can Grow your DTC eCommerce Business (The DTC PPC Way)

Curious for deeper insights?

Explore https://dtcppc.com/ for complimentary training and knowledge enrichment.

💼AI in eCommerce

DTC Marketing in Tough Times: Scaling Beyond Social Media

In tighter market conditions like the one we currently face, brands cannot be soley performance focused. To consider long term viability and health of the brand, there must be a heightened focus on both performance marketing and brand building. While a very important channel, relying solely on the social media as a lifeline has shown its limitations in scalability and sustainability for DTC brands. We have to consider Important aspects like :

• Why Social Media Alone Doesn’t Scale:

• The Power of Diverse Channels:

• Mass Media (Broadcast) vs. Targeted (Laser) Approach:

• Balancing Performance Marketing and Brand Building:

20 Effective Ways Small Businesses Can Leverage Generative AI

In recent months, it’s likely that small-business owners have been reading the many, many stories about generative artificial intelligence tools such as ChatGPT and thinking, “It sounds great, and it seems cost-effective, but what exactly is in this technology for me?” The answer? It’s very likely one or more of the tasks needed to run a small business—any small business—can be streamlined or even handled in entirety by generative AI tools.

From communications to customer service to coding, tech experts see a lot of ways that generative AI can boost a small business (indeed, many of these experts leverage it daily themselves).

📈3 Trending AI Tools to Supercharge Your Productivity

ElevenLabs- ElevenLabs is an American software company developing natural-sounding speech synthesis and text-to-speech software, using artificial intelligence and deep learning.

Northbeam- Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.

Castmagic- Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post-production process and optimize content output

🤖AI in Technology

How Microsoft And Google Beat Apple And Amazon To The Top In Generative AI

Amid the rise of generative artificial intelligence and ChatGPT, many technology investors focus on the battle pitting Google-parent Alphabet versus Microsoft. But Amazon.com and Apple, developers of voice assistants Alexa and Siri that foreshadowed ChatGPT, seem left out of the generative AI spotlight.

Industry analysts say Amazon and Apple stock are lagging in the generative AI race. Amazon has pulled back on marketing smart home devices that use Alexa.

However, Amazon has expanded usage of AI software in its cloud-computing business. And, Amazon uses AI technology throughout its core e-commerce business. That includes customer product recommendations, supply chain management, fraud detection, image recognition and customer service.

Google Says AI-Generated Political Ads Must Include Clear Disclaimers

As we officially enter a new age of political smear campaigns created via AI, Google is trying to keep the record clean. The tech titan is now requiring that any AI-generated political ads hosted on its platforms must clearly include a disclaimer saying that the tech was involved.

The policy, which was posted as an update on the company’s Advertising Policies Help web portal, specifically requires any advertiser to prominently disclose when their political ad contains text, audio, or video created with generative AI. Exceptions to the disclaimer requirement include instances where artificial intelligence use is “inconsequential” to the ad’s claims—Google says in the update that this mainly applies to editing techniques like using AI to remove red eye or to resize images. The new policy will begin this November, a year before the 2024 election.

🐉AI-GENERATED IMAGES

Digital Synthesis: AI-Rendered Visions of a Christopher Nolan-Influenced Fantastic Four

📊Facebook Ads Shopify E Commerce – Driving Sales and ROI

Are you ready to skyrocket your Shopify store’s success and claim the freedom you’ve always dreamed of? It’s time for you to harness the power of Facebook Ads Shopify E Commerce and optimize your e-commerce game. In a digital world with endless opportunities, leveraging effective advertising strategies has never been more crucial to standing out from the crowd and achieving financial independence.

Dive into this comprehensive guide on expertly integrating Facebook Ads with your Shopify store, creating captivating ad campaigns that resonate with your target audience, and optimizing every aspect of your online business. You’ll also discover advanced tactics and best practices for measuring campaign results, ensuring continuous growth, and ultimately unlocking your desired lifestyle. Don’t let anything hold you back – it’s time for you to seize control of your destiny!

For a deeper and more complete insight, we highly recommend delving into the entire article.

📘AI TUTORIAL

 OpenAI brings Canva plugin to ChatGPT: Here’s how to use

OpenAI has introduced a Canva plugin for its popular chatbot – ChatGPT. The plug-in is available for download on the ‘ChatGPT plugin store’ and lets users create any visuals like logos, banners and more. While users could use Canva with ChatGPT, the process was a bit complicated and required users to go through a lengthy process. But with the recently introduced Canva plugin, users can generate stunning visuals in a few clicks. Here’s how to setup and use the Canva ChatGPT plugin.

READ THE FULL GUIDE