- The DTC AI
- Posts
- Amazon’s Palm Revolution: Navigating the Nexus of DTC & AI
Amazon’s Palm Revolution: Navigating the Nexus of DTC & AI
Step into a realm where your hand holds the future and where DTC strategies entwine with AI enchantments
Steve Kaplan
September 06, 2023
Hey eCommers,
Whisper it or shout it, we've crafted something you won't be able to resist. Ever dreamt of holding the future in your hand? Well, Amazon's AI is about to make that dream feel almost real. 🖐️🔮
For my eCommerce trailblazers, we're diving deep into the world of DTC PPC - think of it as your secret sauce for success. 🚀🛍️ And oh, for the dreamers among us, imagine the charm of Westeros meeting today's streets, all thanks to AI's creative genius. 🐉🌃
But wait, there's more! Ever felt lost navigating Facebook Ads? We're here with a map that’s as good as gold. 🗺️💡 Plus, a little surprise for the creatives: a collab between OpenAI & Canva that'll make your heart skip a beat. 💖🎨 So, take a deep breath, make yourself comfy, and let's unravel these wonders together. Adventure awaits! 🎉🚀
Welcome back to "The DTC AI”.
Enjoy the read!
Today’s Topics
🌟Essential Revelation Amazon's AI Transforms Your Palm into a Technological Marvel
💎How You can Grow your DTC eCommerce Business
💼AI in eCommerce
📈3 AI Tools to Make Your Work Easier
🤖AI in Technology
🐉AI Generated Images: AI's Rendition of Westerosi Legends in 21st Century
📊An Exceptional Content Facebook Ads Campaign – Boost CTR and Maximize Conversions
📘AI Tutorial OpenAI brings Canva plugin to ChatGPT: Here’s how to use
🌟Essential Revelation
No wallet, no phone, no problem. A neural network learned from images of millions of artificial hands to achieve accuracy higher than scanning two irises.
Generative artificial intelligence (generative AI) has recently captured the world’s imagination with feats like summarizing text, writing marketing materials, and composing code. Today I want to tell you how, much before the current buzz around generative AI, we leveraged it to reimagine the future of convenience in shopping, entertainment, and access.
The Amazon team would like to build experiences for customers that feel like magic. Amazon One, which combines cutting-edge biometrics, optical engineering, generative AI, and machine learning, fits the bill perfectly.
💎How You can Grow your DTC eCommerce Business (The DTC PPC Way)
Curious for deeper insights?
Explore https://dtcppc.com/ for complimentary training and knowledge enrichment.
💼AI in eCommerce
Exactly how and where any organization should use AI in its customer experience (CX) strategy is not a one-size-fits-all scenario. Instead, chief customer officers say it typically requires some trial-and-error approaches tied to the organization’s mission and culture.
The surge of interest in artificial intelligence is undeniable — especially generative AI. Many organizations are dipping their toes into the water of this new and potentially disruptive technology while some leading organizations have fully taken the plunge into AI in business. Convinced of its benefits, these frontrunners see AI as critical in enhancing customer experience.
With the arrival of Open AI’s GPT-4 and Google’s Bard, I have the sense that 2023 will be remembered as a turning point for the use of AI. It is now both a widely applied technology and a major point of discussion in every facet of modern life. Currently, almost all professional sectors are seeking to harness the technology to synthesize learnings, maximize productivity and unlock economic potential—and the travel sector in which my company operates is no exception. While the leading online travel agents have been using AI for many years, every day we are seeing new applications with search engines, chatbots, booking systems and more as companies find new and innovative ways to make use of trailblazing technology to gain an edge in a competitive industry.
📈3 Trending AI Tools to Supercharge Your Productivity
ElevenLabs- ElevenLabs is an American software company developing natural-sounding speech synthesis and text-to-speech software, using artificial intelligence and deep learning.
Northbeam- Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.
Castmagic- Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post-production process and optimize content output
🤖AI in Technology
In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling.
As a multifaceted tool developed and launched by Google AI earlier this year, Bard is not confined to rigid algorithms; it promises fluidity and creativity. From simply having a chat to generating content and translating languages to developing complex strategies, Google Bard is sculpting a new narrative in AI.
It’s time to address the elephant in the room – fraud. That dreaded f-word every online retailer mutters under their breath as they watch revenues get sucked into a black hole. No matter how buttoned-up you think your operation is, those crafty scammers always find a loose thread to pull.
We’ve all been there – working hard to build up an honest online business only to have the wind knocked out of our sails when the monthly fraud analytics come rolling in. And get this – global eCommerce fraud losses are estimated to reach a jaw-dropping $48 billion by the end of 2023. Up an incredible 16% from last year!
🐉AI-GENERATED IMAGES
Through the Weirwood Net: AI's Rendition of Westerosi Legends in 21st Century
📊Facebook Ads Campaign – Boost CTR and Maximize Conversions
Do you want to avoid feeling lost in the ever-changing world of Facebook advertising? Do you crave the freedom to master your marketing campaigns and truly drive growth for your business? Look no further because we’re here to help you unlock the secrets behind successful Facebook Ads Campaign. It’s time to take control of your advertising efforts and confidently navigate this powerful platform.
In this comprehensive guide, we will walk you through everything from understanding the different types of Facebook ads, structuring and organizing your campaigns, audience targeting and segmentation, and creative best practices, all the way to budget allocation and bidding strategies.
For a comprehensive understanding, we invite you to peruse the full article.
📘AI TUTORIAL
OpenAI brings Canva plugin to ChatGPT: Here’s how to use
OpenAI has introduced a Canva plugin for its popular chatbot – ChatGPT. The plug-in is available for download on the ‘ChatGPT plugin store’ and lets users create any visuals like logos, banners and more. While users could use Canva with ChatGPT, the process was a bit complicated and required users to go through a lengthy process. But with the recently introduced Canva plugin, users can generate stunning visuals in a few clicks. Here’s how to setup and use the Canva ChatGPT plugin.