Hey eCommers,

Fasten your seat belts and clear your calendars because we're about to navigate through the transformative terrains and towering peaks of the AI cosmos in this latest installment of The DTC AI newsletter! 🚀

🌟 Kicking things off, have you heard the buzz around the digital water cooler? Meta, in its relentless pursuit of innovation, is gearing up to charm younger users with fresh AI chatbot personas. Will this be the spark that ignites their next big wave?

For film enthusiasts and dino aficionados 🐉, an iconic franchise gets an AI facelift. Experience 'Jurassic Park' like never before as AI reinvigorates its prehistoric pixels.

Eyeing better returns on your online storefront? 📊 Our deep dive into Google Standard Shopping Campaigns could just be the treasure map to boost those sales numbers.

And finally, for those with a strategic bent 📘, a crucial query arises: Do you have an AI blueprint for success? If the answer's a hesitant maybe, fret not. We’re here to guide you, step by enlightening step.

So, whether you've settled with a cup of freshly brewed tea 🍵 or found solace in a chilled glass of your preferred vintage 🍾, cozy up and find your anchor. We're launching into a cerebral odyssey, and you, esteemed voyager, hold the golden ticket to discovery.

Dive in, shall we? 🌌📜🚀

Enjoy the read!

Today’s Topics

• 🌟Essential Revelation Meta to Push for Younger Users With New AI Chatbot Characters

• 💎The 8-Figure Hypergrowth E-com Ecosystem Starts Here

• 💼AI in eCommerce If AI is the new electricity, every business should have access.

• 📈3 AI Tools to Make Your Work Easier

• 🤖AI in Technology

• 🐉AI Generated Images: Prehistoric Pixels Perfected: AI Breathes New Life into 'Jurassic Park' Imagery

• 📊An Exceptional Content Google Standard Shopping Campaigns | How to Boost Sales?

• 📘AI Tutorial Yes, you do need an AI strategy – and here’s how to create one

🌟Essential Revelation

Meta to Push for Younger Users With New AI Chatbot Characters

Facebook parent is developing bots with personalities, including a ‘sassmaster general’ robot that answers questions

Meta is preparing to launch artificial intelligence chatbots, each with unique personalities, on its social media platforms as early as this week. This move is aimed at appealing to a younger user demographic, as reported by WSJ.

These generative AI bots are currently undergoing internal testing by employees. The company plans to unveil the first of these AI agents at the upcoming Meta Connect conference, commencing this Wednesday.

These bots aim to enhance user engagement and may also possess productivity-oriented abilities, such as assisting with coding and various tasks. Meta is in the process of crafting multiple AI personality chatbots and has been exploring a product that would enable celebrities and content creators to utilise their customised AI chatbots for engaging with their fans and followers.

💎The 8-Figure Hypergrowth E-com Ecosystem Starts Here

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💼AI in eCommerce

If AI is the new electricity, every business should have access.

AI doesn’t need to be the stuff of science fiction. Using AI to automate smaller, repetitive tasks is simple and should be accessible to any business owner.

Many analogies have been made about breakthrough AI technology. It has been compared to the advent of the internet and even to electricity itself. That’s because AI is an enabler—when applied correctly, it should allow people to complete tasks more efficiently, improving productivity and freeing up their time to do other things.

But when something this powerful comes onto the scene, it’s important that its value isn’t concentrated in the hands of just a few experts and big businesses. Every company should have the ability to harness real artificial intelligence (AI) to improve the experience of their employees and customers.

Good Judgment Is a Competitive Advantage in the Age of AI

It wasn’t that long ago that AI was considered the domain of elite experts or data scientists. Companies spoke effusively about its potential to transform business, but only a fraction of their employees had access to it. With generative AI, the game has changed — suddenly everyone is a potential programmer thanks to tools like OpenAI’s ChatGPT, Google’s Bard, or Anthropic’s Claude 2. But as we travel these technological leaps forward, there’s still a fundamental, longstanding capability every organization will need to realize AI’s true potential: judgment.

That idea of judgment in the age of AI was a central tenet of the work of our late colleague and visionary friend Alessandro Di Fiore. Alessandro believed in putting humans at the center and considered technology to be a way to help people augment their creativity, autonomy, and critical thinking. As a frequent contributor to HBR (and the former chairman of Harvard Business Review Italia) he often reflected on how innovation, leadership, and AI went hand in hand. And in this 2018 article, he argued that as AI gets more accessible to all employees, judgment would become as crucial as any technical skill.

📈3 Trending AI Tools to Supercharge Your Productivity

ElevenLabs- ElevenLabs is an American software company developing natural-sounding speech synthesis and text-to-speech software, using artificial intelligence and deep learning.

Northbeam- Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.

Castmagic- Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post-production process and optimize content output

🤖AI in Technology

The Real Economic Problem Of AI Isn’t Tech But People

With all the discussion and coverage of artificial intelligence, one might think the data, the understanding, the concerns were all understood and available to all. The conclusions are all contradictory. AI will usher in an era of prosperity and freedom of all. Or it will destroy humanity — or at least make the wealthy even wealthier while putting hundreds of millions out of work. But they are all absolute, like this opening to a Wired article about OpenAI, the company behind ChatGPT:

“What OpenAI Really Wants: The young company sent shock waves around the world when it released ChatGPT. But that was just the start. The ultimate goal: Change everything. Yes. Everything.”

AI to transform business workflows and productivity

The rise of generative artificial intelligence (AI) tools is poised to transform business workflows and processes, disrupting professions to boost productivity, according to one tech expert at a leading investment firm.

Marco Argenti, the chief information officer at Goldman Sachs, told FOX Business in an interview that although he went through prior hype cycles for the cloud, mobile, apps and the internet – the speed of the AI hype cycle is "probably the fastest that I’ve seen I think already even compared to a few a months ago."

"Companies have started to change their attitude toward AI a little bit in which we’re maybe through the ‘trough of disillusion’ and already in the stage in which we’re expecting and sometimes seeing practical results from that," Argenti explained. "So considering that a year ago we were probably not even talking about it, and right now we’re kind of almost full cycle through the Gartner hype cycle of phases. And I think the first thing to say is that companies including ourselves are expecting real gains and real results from AI already."

🐉AI-GENERATED IMAGES

Prehistoric Pixels Perfected: AI Breathes New Life into 'Jurassic Park' Imagery

📊 Google Standard Shopping Campaigns | How to Boost Sales?

Imagine a world where your products are showcased to potential buyers, reaching the right audience at the right time without geographical constraints. A world where you can sit back and watch the sales roll in as customers from around the globe discover your brand. Sounds too good to be true? Buckle up because Google Standard Shopping Campaigns are here to make that dream a reality.

In this article, we will take you on a journey through setting up your very own Google Standard Shopping Campaign. We’ll explore how to optimize your product feed. Structure your campaign for success, choose effective bidding strategies and budget allocation, and monitor and analyze your campaign performance.

By the end of this adventure, you’ll have the tools and knowledge necessary to set sail into the vast ocean of e-commerce freedom confidently. So please grab a cup of coffee (or tea), sit back, relax, and let’s dive into turning that subconscious desire for release into a tangible reality!

📘AI TUTORIAL

Yes, you do need an AI strategy – and here’s how to create one

rtificial intelligence is perhaps the most transformative business technology that we have ever wielded. The dynamism it brings to every industry, business model and job means that organisations must develop and implement effective AI strategies if they are to thrive in the future. Let‘s take a closer look at why creating such a strategy is not only beneficial but essential.

Why your organisation needs an AI strategy

There have been phenomenal advances in recent years, such as breakthroughs in machine vision and the emergence of generative AI. These technologies have begun to redefine industries by providing intelligent solutions that can understand, learn and even create content on their own.

This technology can write computer code, accelerating software development cycles. It can generate images and videos, innovatively producing or modifying content to create personalised and immersive experiences. It can even write novels and poems that reflect deep human emotions.

It plays a crucial role in data analytics too, helping decision-makers to extract actionable insights from massive data sets.

The healthcare sector is also reaping the benefits, as generative AI aids medical research by facilitating fast and accurate diagnostics and accelerating the drug discovery process, promising safer and more effective solutions.

Businesses must stay abreast of these developments if they’re to unlock the unprecedented opportunities that AI promises.

Before you get started

When companies ask me to help shape their approach to AI, their leadership teams often realise that the implications of the technology could be so wide-ranging that simply overlaying an AI strategy on their existing business strategy is not enough.

Adapting to the AI revolution means addressing fundamental questions about its impact on your firm’s business model and industry. Leaders must consider the competitiveness and relevance of their business models in an AI-dominated future. They must also explore how AI can bring unprecedented levels of intelligence to products and services, and how it can streamline operations to enable new levels of efficiency. Achieving a deep understanding of, and readiness for, this AI-powered future is key before you move on to identifying use cases.

READ THE FULL GUIDE