Hey eCommers,

Welcome back to "The DTC AI". This issue kicks off with a biggie: 86% of online shoppers think AI tools need stricter reins. Wondering what this means for the evolving landscape of Direct-to-Consumer growth? We delve into the modern DTC trajectory and its ties with AI.

Want the latest on sought-after AI skills and tools to boost your productivity? You're in the right place. Plus, see how AI reimagines Harry Potter for our era and uncover a sprinkle of e-commerce marketing gems.

Enjoy the read!

Today’s Topics

• Essential Revelation 86% of Online Shoppers Believe AI Tools Should Be Regulated Amidst FTC Investigation

• THE MODERN DTC GROWTH

• AI in Business The most in-demand AI skills

• 3 AI Tools to Make Your Work Easier

• AI in Technology

• AI Generated Images: Harry Potter Characters in 21st Century

• An Exceptional Content E-commerce Marketing Strategies | DTCPPC

Essential Revelation

86% of Online Shoppers Believe AI Tools Should Be Regulated Amidst FTC Investigation

Despite the demand for AI regulation, 45% of online shoppers are willing to give up personal data in exchange for more personalized eCommerce experiences, according to Capterra survey. As the FTC probes OpenAI over consumer protection law violations, new research indicates that consumers are just as concerned and demand regulation. Capterra’s 2023 Retail AI Security Risks Survey of 1,000 online shoppers reveals that 65% of respondents don’t think AI tools are handling personal data responsibly. READ MORE…..

THE MODERN DTC GROWTH

Did you know? Direct-to-Consumer (D2C) businesses in e-commerce are experiencing a significant surge, thanks in large part to advancements in AI. Artificial Intelligence enables D2C brands to offer personalized shopping experiences, optimize supply chains, and forecast demand more accurately. From chatbots offering instant customer support to algorithms that curate personalized product recommendations, AI is empowering these brands to connect with their consumers directly, streamline operations, and enhance the overall shopping experience. This shift not only benefits consumers with better prices and unique products, but also gives brands a deeper understanding of their customer base, ultimately leading to better product offerings and more successful marketing campaigns.

READ MORE ABOUT D2C MARKETING

AI in Business

CEO Perspective: 3 Ways AI Is Changing Business Culture

The push toward digital transformation is leading companies to make huge investments in artificial intelligence (AI) and other technologies. Boards, shareholders, and employees have a lot of questions about how AI and other advanced technologies will impact the business, and C-suite leaders are trying to answer them. One of the questions they may not be asking often enough is how AI will affect business culture. Culture is a critical factor in business growth and productivity, digital transformation, employee retention, brand value, and much more. READ MORE…..

E-Commerce 3.0: The Future Of Retail Is Hyper-Personalized

If the first phase of e-commerce was in search, and the second phase is personalization, the third phase lies with creators. While the creator economy is alive and thriving today, it is nowhere near reaching its full potential. Nowadays, retailers and stores are still the main intermediaries between people and products, sprinkled with paid influencer campaigns. Brands like Burberry are reimagining physical storefronts of the future through more socially interactive elements for consumers, while others like Lancome look to expand audience reach with influencer partnerships with Emma Chamberlain. READ MORE…..

Report: 74% of Businesses Interested in Using AI, Automation

Was the last email newsletter from your favorite jewelry boutique generated by AI? What about the Facebook and Instagram posts from your local coffee shop? Years after big brands first started using AI and marketing automation to generate better ROI from their digital campaigns, small and mid-size businesses have finally jumped on board en masse. The trickle-down effect — in which innovative or successful marketing strategies initially implemented by large, well-established brands eventually influence and are adopted by smaller businesses — coupled with the simplicity of tools like OpenAI’s ChatGPT and Google’s Bard means that generative AI is now being used by businesses of all shapes and sizes. According to a new survey by Constant Contact, 26% of small businesses are already using AI or automation. READ MORE…

3 AI Tools to Supercharge Your Productivity

ElevenLabs- ElevenLabs is an American software company developing natural-sounding speech synthesis and text-to-speech software, using artificial intelligence and deep learning.

Northbeam- Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.

Castmagic- Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post-production process and optimize content output

AI in Technology

Google will expand generative AI tool to select websites

Google will expand generative AI tool to select websites. Alphabet’s Google will let users experiment with new features that display content created by artificial intelligence while they browse the web, as the company strives to maintain its edge in a market with new competitive threats. READ MORE…..

AI And The Evolution Of Customer Experiences

With global e-commerce sales projected to reach a staggering $58.74 trillion by 2028, businesses are increasingly turning to AI to create a new kind of shopping experience for customers—and rightfully so. AI offers a range of benefits for the e-commerce experience, from personalized product recommendations to more efficient customer service to marketing campaigns delivered at optimal times. READ MORE….

Optimizing Your Tech Career in an Era of A.I.

Maybe you’ve just graduated from school and you’re looking for your first job in tech. Or perhaps you’re an experienced technology professional who wants to ascend into management. No matter what your experience, skills, and specialization, there are plenty of opportunities out there to expand your career—so long as you’ve thought about what to do, and have a workable plan. Even the most experienced tech professional knows that a tech career is a dynamic and complex thing, and making good decisions can sometimes prove difficult. Fortunately, even a little bit of thought and planning, combined with a commitment to adjusting your approach in response to feedback, can result in a satisfying career. READ MORE…..

AI-GENERATED IMAGES

HARRY POTTER CHARACTERS IN 21st CENTURY

E-commerce Marketing Strategies | DTCPPC

Are you tired of feeling stuck, unable to break free from the constraints of your current e-commerce marketing efforts? Imagine a world where you have complete control over your online store’s success. With the tools and strategies to attract your ideal customers and skyrocket your sales. Well, it’s time to stop dreaming and start taking action! By following the steps outlined in this article, you’ll be well on your way to achieving digital freedom and financial independence through a rock-solid e-commerce marketing plan. READ MORE…

AI TUTORIAL

AI automation beginners guide using ChatGPT and Make

In the ever-evolving world of artificial intelligence and automation, OpenAI’s models like ChatGPT and Make Automation are making waves. This beginner-friendly guide, brought to life by Webcafe AI, offers a comprehensive tutorial on how to harness the power of these tools to automate a variety of tasks.

This guide is designed to cater to those who are new to AI automation, covering everything from setting up the environment to coding a simple chatbot. It provides hands-on experience and expert insights, making it an invaluable resource for beginners.

The Make platform, as demonstrated in the video, is a cost-effective alternative to other automation platforms like Zapier and Pipedream.

READ THE FULL GUIDE…