Hey eCommers,

 Whisk yourself away from whatever corner of reality you find yourself in, and step right into our enchanting AI wonderland 🌌. It's that golden hour when we unfurl the canvas of The DTC AI newsletter and let the mesmerizing tales of tech dance across it. 🚀

🌟 Did you hear the whispers from the tech grapevine? A little birdie (or maybe it was a pixelated parrot?) told us that Microsoft AI had a tiny (read: enormous) hiccup with a staggering 38TB of data! Ouch. But isn't it in the unplanned moments where we learn the most?

In the grand AI theater 🤖, the curtains fall on generative AI, only to rise to the allure of interactive AI. A new act, a fresh start - care to join the audience?

For my fellow movie buffs 🐉, imagine, just imagine, 'Avengers: Infinity War' dressed in resplendent 8K. It's where AI takes the director's seat, making every pixel sing.

Then, there’s a tale 📊 of Google's mystical campaigns, where marketing spells are crafted to maximize every golden coin.

So, dear reader, whether you're nestling with a cozy cocoa ☕ or toasting to the evening's serenity with wine 🍷, let's share this escapade, shall we? The realms of AI await. Dive in and let the enchantment begin! 🌠🚀

Enjoy the read!

Today’s Topics

• 🌟Essential Revelation 38TB of data accidentally exposed by Microsoft AI researchers

• 💎The 8-Figure Hypergrowth E-com Ecosystem Starts Here

• 💼AI in eCommerce

• 📈3 AI Tools to Make Your Work Easier

• 🤖AI in Technology Generative AI is just a phase. What’s next is interactive AI.

• 🐉AI Generated Images: Revolution in Resolution: AI Breathes 8K Life into 'Avengers: Infinity War' Imagery

• 📊An Exceptional Content Google Performance Max Campaigns – Maximizing Budgets

• 📘AI Tutorial OpenAI brings Canva plugin to ChatGPT: Here’s how to use

🌟Essential Revelation

38TB of data accidentally exposed by Microsoft AI researchers

• Microsoft’s AI research team, while publishing a bucket of open-source training data on GitHub, accidentally exposed 38 terabytes of additional private data — including a disk backup of two employees’ workstations.

• The backup includes secrets, private keys, passwords, and over 30,000 internal Microsoft Teams messages.

• The researchers shared their files using an Azure feature called SAS tokens, which allows you to share data from Azure Storage accounts.

• The access level can be limited to specific files only; however, in this case, the link was configured to share the entire storage account — including another 38TB of private files.

• This case is an example of the new risks organizations face when starting to leverage the power of AI more broadly, as more of their engineers now work with massive amounts of training data. As data scientists and engineers race to bring new AI solutions to production, the massive amounts of data they handle require additional security checks and safeguards.

💎The 8-Figure Hypergrowth E-com Ecosystem Starts Here

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💼AI in eCommerce

AI in Retail: What You Need to Know

AI in the retail industry is having enormous impact, chiefly by improving workflows for workers and streamlining product selection for customers.

Some version of AI has been part of the e-tail and e-commerce experiences for several years, but particularly with the advent and growth of generative AI, digital retail experiences have become much smoother and less reliant on human intervention.

In this guide to AI’s role in retail, learn how AI is currently being used and how it impacts everyone from business leaders to hourly workers to customers.

When small towns turn into big markets: D2C brands shift gaze from urban to rural

Direct-to-Consumer (D2C) brands, once synonymous with urban millennials and metro dwellers, have redirected their gaze towards the country's tier 2 and tier 3 cities. This pivot isn't merely a matter of geographical expansion, but is a testament to the evolving consumer landscape in India.

For years, D2C brands were entrenched in urban markets, wooing digitally-savvy urbanites with their unique value propositions. Brands like SUGAR, Plum and Sirona which started as online-only entities, gained prominence in India's bustling metros. However, as they dug deeper into the Indian market, these brands encountered a growing consumer demand that was sweeping across smaller cities and towns.

📈3 Trending AI Tools to Supercharge Your Productivity

ElevenLabs- ElevenLabs is an American software company developing natural-sounding speech synthesis and text-to-speech software, using artificial intelligence and deep learning.

Northbeam- Northbeam is a universal ad attribution platform for media buyers, business executives, and marketing agencies that want to better understand exactly how their ad spend is performing - and how to scale it.

Castmagic- Castmagic is an AI podcast tool that helps you create show notes, timestamps, transcripts, summaries, social posts, newsletters, and various other elements from your audio content. In other words, it helps you streamline your podcast post-production process and optimize content output

🤖AI in Technology

Generative AI is just a phase. What’s next is interactive AI.

DeepMind cofounder Mustafa Suleyman wants to build a chatbot that does a whole lot more than chat. In a recent conversation I had with him, he told me that generative AI is just a phase. What’s next is interactive AI: bots that can carry out tasks you set for them by calling on other software and other people to get stuff done. He also calls for robust regulation—and doesn’t think that’ll be hard to achieve.

Suleyman is not the only one talking up a future filled with ever more autonomous software. But unlike most people he has a new billion-dollar company, Inflection, with a roster of top-tier talent plucked from DeepMind, Meta, and OpenAI, and—thanks to a deal with Nvidia—one of the biggest stockpiles of specialized AI hardware in the world. Suleyman has put his money—which he tells me he both isn't interested in and wants to make more of—where his mouth is.

Questions every VC needs to ask about every AI startup’s tech stack

From fraud detection to agricultural crop monitoring, a new wave of tech startups has emerged, all armed with the conviction that their use of AI will address the challenges presented by the modern world.

However, as the AI landscape matures, a growing concern comes to light: The heart of many AI companies, their models, are rapidly becoming commodities. A noticeable lack of substantial differentiation among these models is beginning to raise questions about the sustainability of their competitive advantage.

Instead, while AI models continue to be pivotal components of these companies, a paradigm shift is underway. The true value proposition of AI companies now lies not just within the models, but also predominantly in the underpinning datasets. It is the quality, breadth, and depth of these datasets that enable models to outshine their competitors.

🐉AI-GENERATED IMAGES

Revolution in Resolution: AI Breathes 8K Life into 'Avengers: Infinity War' Imagery

📊Google Performance Max Campaigns – Maximizing Budgets

Imagine a world where you can effortlessly manage your e-commerce advertising campaigns across multiple platforms with just a few clicks. A world where the power of Google’s machine learning works tirelessly to optimize your ads for maximum performance and reach. Well, that world is here, and it’s all thanks to Google Performance Max Campaigns.

You might wonder how this magical tool can help you achieve the freedom you desire to manage your online store. In this article, we’ll dive deep into understanding Performance Max campaigns, their benefits for e-commerce businesses like yours, best practices for implementation, and how to monitor and analyze results. We’ll also share some inspiring success stories that motivate you to take action and embrace the boundless opportunities Google Performance Max offers. So sit back, relax, and get ready to transform your e-commerce advertising game!

📘AI TUTORIAL

 OpenAI brings Canva plugin to ChatGPT: Here’s how to use

OpenAI has introduced a Canva plugin for its popular chatbot – ChatGPT. The plug-in is available for download on the ‘ChatGPT plugin store’ and lets users create any visuals like logos, banners and more. While users could use Canva with ChatGPT, the process was a bit complicated and required users to go through a lengthy process. But with the recently introduced Canva plugin, users can generate stunning visuals in a few clicks. Here’s how to setup and use the Canva ChatGPT plugin.

READ THE FULL GUIDE